Trial Run To Begin At DFW International In August

Give that advertisements already can be seen on everything from tray tables to cabin walls -- even on the entire outer skin of some airliners -- this next item strikes us as a no-brainer. (Come to think of it... you can probably take that literally.)

DoubleTake Marketing tells ANN its new ADspressive(TM) Graphic allows advertisers to reach a highly sought-after demographic while adding incremental non-airline revenue to airports. To do it, the company places large banner ads on the moving portion of the baggage carousel... giving passengers something to watch as they anxiously wait for their bags, hoping against hope the airline didn't lose them.

The system -- which does not require any physical alterations to the equipment -- will be installed on some carousels at Dallas/Fort Worth International Airport in August.

"Baggage Carousel advertising is unique, as it is the only medium where travelers wait 15 + minutes for their luggage to arrive. Friends and Family meeting the traveler wait as well and also see the moving ads," said DoubleTake Marketing EVP Tracy Zwahlen.

DoubleTake Marketing says it performed over two years of research and development to create a material durable enough to withstand the wear and tear of baggage carousel operation and has filed for a patent with the US Patent Office.

"This unique new medium is primarily used for branding, and to complement other Out of Home Advertising messages and can be an incredibly creative, moving advertisement," says Zack Clark, EVP for DoubleTake Marketing.

The company adds that according to a 2004 Arbitron Study, airline travelers are 80% more likely to have an annual household income in excess of $100,000 per year, and are highly educated and discerning shoppers.

FMI: www.doubletakemarketing.com