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Thu, Aug 21, 2008

American Launches In-flight Internet... But It'll Cost Ya, Of Course

Aircell's Mobile Broadband Service 'Gogo' Fitted To 767-200s

American Airlines made history this week with the launch of the mobile broadband service, Gogo(TM) provided by Aircell. Effective Wednesday, customers traveling on American's Boeing 767-200 aircraft will be able to access complete coast-to-coast coverage on nonstop flights between New York and San Francisco, New York and Los Angeles, and New York and Miami.

"We are pleased to provide our customers with the unprecedented ability to stay connected to their family, friends and business associates on the ground via the Internet while traveling at 30,000 feet above the United States," said Dan Garton, American's Executive Vice President - Marketing. "With today's launch, American Airlines makes history as the first and only US airline to offer customers full inflight Internet connectivity, demonstrating once again our industry leadership and focus on our customers."

Of course, nothing is provided for free anymore on commercial airliners. Aircell will charge $12.95 on flights more than three hours, which include American's Boeing 767-200 flights. Each paid Gogo session includes full Internet access, but cell phone and Voice over Internet Protocol (VOIP) services are not available.

Gogo turns an American Airlines flight into a Wi-Fi hotspot, enabling passengers to surf the Web, check any email, Instant Message, access a corporate VPN, and more. Once the aircraft has reached 10,000 feet, users can simply turn on their Wi-Fi enabled devices such as laptops, smartphones and PDAs, open their browsers and be directed to the Gogo portal page where they sign up and begin surfing.

Gogo is powered by the Aircell air-to-ground (ATG) Broadband System, which runs over Aircell's exclusive nationwide network.

"Today, US air travel changes forever. With Aircell's unique ATG inflight Internet service, airlines finally have an economically viable option for providing the broadband connectivity passengers are demanding," said Jack Blumenstein, President and CEO, Aircell. "American Airlines is the first to bring inflight Internet to market, and today the days of being cut off from the rest of the world while in the air become history."

FMI: www.aa.com, www.aircell.com

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