Ya Gotta Admit... This WOULD Get Your Attention...
the purpose of advertising is to capture the viewer's attention,
then you can't argue that marketing agency Sports Media Gaming did
its job. It recently painted a 100,000 square-foot advertisement in
a field in Surrey, England, along the flight path for airliners
arriving at departing from nearby Gatwick.
And what, you may ask, was being advertised? An erotic
website... complete with the giant silhouette of a naked female
pole dancer, that is visible to thousands of airline passengers
You may see where we're going with this. A spokeswoman for the
Tandridge Council has demanded SMG remove the ad, which the council
says is illegal. SMG maintains it's perfectly fine, and since it
can only be seen from the air is immune from council planning
"We are operating quite within our rights. We produce adverts
that are only visible by people in the air. If the council own the
rights to the airspace then we would be happy to hear from them,"
said Steven Johnson of Flightpath Media, a subsidiary of SMG.
The lurid ad has already attracted thousands of dollars of
advertising revenue, he added... so much so, the company plans
similar ads in the coming says in fields near Manchester, Leeds,
and Stansted Airports.
This isn't the first time SMG has been called out for its risky
business. In 2005, the company was forced to pull a similar ad from
a field near Gatwick. That painting -- for a deodorant -- featured
a man, two naked women, and... well, you get the idea.
And we thought laser pointers were a dangerous distraction for
pilots flying into airports...