Most Recently With Cirrus Aircraft
Aero-News has learned John M.
Bingham was recently named executive vice-president, marketing and
sales of Piaggio America Inc., the US subsidiary of Italian
aircraft manufacturer Piaggio Aero Industries, S.p.A.
Piaggio America is responsible for distribution of the
company's Piaggio Avanti II business aircraft in the
Bingham, whose career spans the high end luxury automobile
industry, where he served as vice-president of Rolls-Royce &
Bentley Motor Cars, Inc., and most recently in general aviation as
executive vice-president, sales and marketing for Cirrus Design,
with the added worldwide role of managing director of Cirrus
In Bingham's time at Cirrus, the brand's sales grew from 270
aircraft per year to a consistent 700+ aircraft annually. In order
to develop further international brand awareness and success for
the company, Cirrus International was created in 2007 which, under
Bingham's direction and management, saw Cirrus' international
business grow from five percent of total company sales to 40
percent in 2008.
Tom Appleton, president & CEO of Piaggio America, Inc.,
welcomed Bingham. "John is highly regarded in the aircraft
industry, and will bring his considerable strengths to Piaggio
America," he said.
Bingham is now responsible for the marketing and sales of
Piaggio aircraft products in North and South America, including the
Alberto Galassi, chief executive officer of the Piaggio Aero
Group, said, "In the P-180 Avanti II, Piaggio has a unique product
requiring unique innovations in marketing and sales. John brings
the talent and determination our programs demand in the important
US and International markets."
Piaggio has delivered 175 Avanti aircraft worldwide. Unique to
the industry, the Avanti II employs three lifting surfaces to
combine turbofan performance with turboprop efficiency.