Wed, Jan 23, 2013
Were Your Reps Among Them?
By Dr. David Juwel
Mystery shopping is a key activity for any company because a good customer experience will increase completed sales, and generate additional sales. A poor customer experience will cause that person to tell ten other people, who will tell ten other people, and so on; exponentially ruining your reputation.
Typically a mystery shopper enters a vendor’s area and documents everything about their visit such as the number of employees available, how long it took to get waited on, what questions the salesman asked, what products they steered you to, whether they attempted to close the sale, and whether or not they acquired follow-up information if they didn't close the sale; and a host of other things based on the desires of the company.
In our case the mystery shopper is not working for a company. He is providing a volunteer public service to the overall industry exhibiting at various shows. This is done because he knows that increased sales will benefit both the companies exhibiting, and the overall success of general aviation. As a bona fide aviatephilia (if that’s not a word, it should be), he wants General Aviation to succeed!
As the mystery shopper has indicated in past articles, it’s really hard sometimes to get a salesman out of his chair. Like the story about the stubborn mule, this time he took some drastic measures. We hope your salesman wasn't one of them.
(Pictured: The 'Mystery Shopper" attempts to get the attention of a salesperson at the 2013 Sebring Light Sport Expo)
The Swiss Team of Kurt Frieden And Pascal Witprächtiger Won The 59th Coupe Aéronautique Gordon Bennett Competition The Coupe Aéronautique Gordon Bennett, the FAI>[...]
NASA JPL Education Site The Education home page for NASA JPL is the perfect place for parents and teachers to find activities for a budding rocket scientist, engineer, technician, >[...]
Difference between true north and magnetic north, varying with position; magnetic variation drifts with time.>[...]
“We want this to be a gateway to aviation, and for the existing industry to embrace these craft.” Source: AUVSI president and CEO Brian Wynne.>[...]
Jump Follows Amputation Of Both Hands And Feet, Done To Raise Awareness Of The Condition A woman in Oklahoma who lost both hands and feet to septic shock last year has done somethi>[...]