Salesmen Sometimes Need Some 'Encouragement' At Air Shows | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Monday

Tuesday

Wednesday

Thursday

Friday

Airborne On ANN

Airborne 03.02.15

Airborne 03.03.15

Airborne 03.04.15

Airborne 03.05.15

Airborne 02.27.15

Airborne Hi-Def On YouTube

Airborne 03.02.15

Airborne 03.03.15

Airborne 03.04.15

Airborne 03.05.15

Airborne 02.27.15

Wed, Jan 23, 2013

Salesmen Sometimes Need Some 'Encouragement' At Air Shows

Were Your Reps Among Them?

By Dr. David Juwel

Mystery shopping is a key activity for any company because a good customer experience will increase completed sales, and generate additional sales. A poor customer experience will cause that person to tell ten other people, who will tell ten other people, and so on; exponentially ruining your reputation.

Typically a mystery shopper enters a vendor’s area and documents everything about their visit such as the number of employees available, how long it took to get waited on, what questions the salesman asked, what products they steered you to, whether they attempted to close the sale, and whether or not they acquired follow-up information if they didn't close the sale; and a host of other things based on the desires of the company.

In our case the mystery shopper is not working for a company. He is providing a volunteer public service to the overall industry exhibiting at various shows.  This is done because he knows that increased sales will benefit both the companies exhibiting, and the overall success of general aviation. As a bona fide aviatephilia (if that’s not a word, it should be), he wants General Aviation to succeed!

As the mystery shopper has indicated in past articles, it’s really hard sometimes to get a salesman out of his chair. Like the story about the stubborn mule, this time he took some drastic measures. We hope your salesman wasn't one of them.

(Pictured: The 'Mystery Shopper" attempts to get the attention of a salesperson at the 2013 Sebring Light Sport Expo)

FMI: Contact Dr. Juwel at scoachm@clearwire.net

Advertisement

More News

Garmin Pilot Optimizes Charts For Helicopter Operators

Eight Major Metro Areas, Gulf Of Mexico Included In First Release Garmin is rolling out a new version of Garmin Pilot for iOS, which adds a suite of features tailored to helicopter>[...]

Airborne 03.04.15: Airbus' NEW H160, Robinson Buys 1000 RR300s, NEW Bell 407GXP

Also: Inverted Flat Spin Record, Belite Aircraft Reinvents the Cub, Aspen Evolution In Demand, Screamin’ Sasquatch, New Elite HeliSim, JetBlue Pilot Update Airbus showed off >[...]

Airborne 03.03.15: AW189 Certified, Honeywell Heli Forecast, HondaJet Sim

Also: NBAA Likes PBOR II, Wipaire Viking Endorsement, R44 Update, PW Engine Ctr, Twirly Birds Its going to be a great week for rotorcraft as HAI gets it start in Orlando, Florida..>[...]

Airborne 03.03.15: AW189 Certified, Honeywell Heli Forecast, HondaJet Sim

Also: NBAA Likes PBOR II, Wipaire Viking Endorsement, R44 Update, PW Engine Ctr, Twirly Birds Its going to be a great week for rotorcraft as HAI gets it start in Orlando, Florida..>[...]

Airborne 03.04.15: Airbus' NEW H160, Robinson Buys 1000 RR300s, NEW Bell 407GXP

Also: Inverted Flat Spin Record, Belite Aircraft Reinvents the Cub, Aspen Evolution In Demand, Screamin’ Sasquatch, New Elite HeliSim, JetBlue Pilot Update Airbus showed off >[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2015 Web Development & Design by Pauli Systems, LC