Salesmen Sometimes Need Some 'Encouragement' At Air Shows | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Most Recent Daily Airborne

Airborne On ANN

Airborne On YouTube/Hi-Def/Mac Friendly

Monday

Airborne 01.26.15

Airborne 01.26.15

Tuesday

Airborne 01.27.15

Airborne 01.27.15

Wednesday

Airborne 01.28.15

Airborne 01.28.15

Thursday

Airborne 01.29.15

Airborne 01.29.15

Friday

Airborne 01.30.15

Airborne 01.30.15

Wed, Jan 23, 2013

Salesmen Sometimes Need Some 'Encouragement' At Air Shows

Were Your Reps Among Them?

By Dr. David Juwel

Mystery shopping is a key activity for any company because a good customer experience will increase completed sales, and generate additional sales. A poor customer experience will cause that person to tell ten other people, who will tell ten other people, and so on; exponentially ruining your reputation.

Typically a mystery shopper enters a vendor’s area and documents everything about their visit such as the number of employees available, how long it took to get waited on, what questions the salesman asked, what products they steered you to, whether they attempted to close the sale, and whether or not they acquired follow-up information if they didn't close the sale; and a host of other things based on the desires of the company.

In our case the mystery shopper is not working for a company. He is providing a volunteer public service to the overall industry exhibiting at various shows.  This is done because he knows that increased sales will benefit both the companies exhibiting, and the overall success of general aviation. As a bona fide aviatephilia (if that’s not a word, it should be), he wants General Aviation to succeed!

As the mystery shopper has indicated in past articles, it’s really hard sometimes to get a salesman out of his chair. Like the story about the stubborn mule, this time he took some drastic measures. We hope your salesman wasn't one of them.

(Pictured: The 'Mystery Shopper" attempts to get the attention of a salesperson at the 2013 Sebring Light Sport Expo)

FMI: Contact Dr. Juwel at scoachm@clearwire.net

Advertisement

More News

Citizen Scientists Lead Astronomers To Mystery Objects In Space

'Yellow Balls' Discovered By Volunteers Studying Spitzer Images Sometimes it takes a village to find new and unusual objects in space. Volunteers scanning tens of thousands of star>[...]

Aero-News: Quote Of The Day (02.01.15)

"While this star formed a long time ago, in fact before most of the stars in the Milky Way, we have no indication that any of these planets have now or ever had life on them. At th>[...]

ANN's Daily Aero-Term (02.01.15): Final Approach Fix

Final Approach Fix The fix from which the final approach (IFR) to an airport is executed and which identifies the beginning of the final approach segment. It is designated on Gover>[...]

Air Ambulance Market Size, Vendor Landscape Analyzed In New Report

New Global Air Ambulance Research Report Shows Projected Growth Of Nearly Ten Percent The Global Air Ambulance market is expected to grow at a CAGR (Compound Annual Growth Rate) of>[...]

US Navy Approves F/A-18 IRST System For Production

Long-Range Sensor System Demonstrated Production Readiness On Super Hornet The F/A-18 Super Hornet infrared search and track (IRST) system, developed and integrated by Boeing and L>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2015 Web Development & Design by Pauli Systems, LC