Salesmen Sometimes Need Some 'Encouragement' At Air Shows | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Monday

Tuesday

Wednesday

Thursday

Friday

Airborne On ANN

Airborne 04.13.15

Airborne 04.14.15

Airborne 04.15.15

Airborne 04.16.15

Airborne 04.17.15

Airborne Hi-Def On YouTube

Airborne 04.13.15

Airborne 04.14.15

Airborne 04.15.15

Airborne 04.16.15

Airborne 04.17.15

Wed, Jan 23, 2013

Salesmen Sometimes Need Some 'Encouragement' At Air Shows

Were Your Reps Among Them?

By Dr. David Juwel

Mystery shopping is a key activity for any company because a good customer experience will increase completed sales, and generate additional sales. A poor customer experience will cause that person to tell ten other people, who will tell ten other people, and so on; exponentially ruining your reputation.

Typically a mystery shopper enters a vendor’s area and documents everything about their visit such as the number of employees available, how long it took to get waited on, what questions the salesman asked, what products they steered you to, whether they attempted to close the sale, and whether or not they acquired follow-up information if they didn't close the sale; and a host of other things based on the desires of the company.

In our case the mystery shopper is not working for a company. He is providing a volunteer public service to the overall industry exhibiting at various shows.  This is done because he knows that increased sales will benefit both the companies exhibiting, and the overall success of general aviation. As a bona fide aviatephilia (if that’s not a word, it should be), he wants General Aviation to succeed!

As the mystery shopper has indicated in past articles, it’s really hard sometimes to get a salesman out of his chair. Like the story about the stubborn mule, this time he took some drastic measures. We hope your salesman wasn't one of them.

(Pictured: The 'Mystery Shopper" attempts to get the attention of a salesperson at the 2013 Sebring Light Sport Expo)

FMI: Contact Dr. Juwel at scoachm@clearwire.net

Advertisement

More News

Garmin Enhances New And Existing G500 And G600 Glass Flight Display Systems

ADS-B Display Capability, Faster & Modernized Mapping Now Included Garmin has rolled out enhanced capability and an expanded feature set for the G500/G600 glass flight display >[...]

Airborne 04.17.15: DC Gyroplane Fallout, ICAS Airshow Update, Message To Space

Also: Blue Origin, Flying Cucumber?, BBJ Combi, NetJets Partners w/Ohio State, ExIm Helo Deal, Long-Range Navy UAS Obviously, the stunt pulled by Douglas Hughes of Ruskin, Florida >[...]

Airborne 04.16.15: Record-Setting AEA15, 9000 RVs!!!, ULA's 'Vulcan'

Also: DJI Phantom 3, API Update, Skyhawks In China, Air Methods Fined, Naming Pluto Features, Era Group Sale The 58th annual Aviation Electronics Association International Conventi>[...]

Airborne 04.17.15: DC Gyroplane Fallout, ICAS Airshow Update, Message To Space

Also: Blue Origin, Flying Cucumber?, BBJ Combi, NetJets Partners w/Ohio State, ExIm Helo Deal, Long-Range Navy UAS Obviously, the stunt pulled by Douglas Hughes of Ruskin, Florida >[...]

ANN's Daily Aero-Linx (04.18.15)

Seaplane Pilots Association The public section of the website for the Seaplane Pilots Association makes available hundreds of articles and discussions about seaplane Training, Advo>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2015 Web Development & Design by Pauli Systems, LC