"Initiative Is A Positive For Customers And Employees"
The news of Delta Air
Lines' new "Clean Campaign," -- an initiative the airline
says "includes increasing the frequency of aircraft deep cleans and
completing its on-going program to refurbish aircraft interiors"...
in part, by using employees who volunteer to donate
their time, off-the-clock, to help clean the cabins of Delta
aircraft -- has received some criticism from pundits
In response to those criticisms, Delta issued a
clarification of the intent behind the policy, which follows
The [Clean Campaign] initiative was launched with a kick-off
event, "Clean Day," which gave employees and leaders the
opportunity to work together to better the customer experience. It
has been mischaracterized and Delta would like to take the
opportunity to correct any inadvertent misreporting and concern
this has caused. Specifically:
together with Delta employees, kicked off the Clean Campaign
initiative by volunteering to clean Delta aircraft during overnight
shifts earlier this week.
Delta is not eliminating its overnight cleaning crews. To the
contrary, the company is increasing the frequency of aircraft deep
This is not a cost cutting measure. This is part of an
initiative to underscore Delta's commitment to the fundamentals of
customer service and, in fact, the company has committed millions
of dollars in additional resources to support the Clean Campaign
As they frequently do, employees asked Delta what they could do
to help improve the customer experience, and from that inquiry,
Clean Day was born.
Dozens of Delta leaders throughout the company, including
several executives, also participated in "Clean Day" activities in
New York, Cincinnati, and Salt Lake City.
Delta employees have a strong history of working together and
participating in the success of the airline.
Further, below are quotes from employees who participated in the
Clean Day events.
"Our airplanes needed our special touch and I was proud to be a
part of the Delta team." Vanessa Womble (LGA)
"I volunteered to do this out of sheer curiosity. I am fairly
new to Delta, and wanted to see what it was like. It sounded fun,
and it was! Our customers will notice the difference." Eric
"I had a great time and would definitely do it again!" Sandra