Largest 737 Order From A European Carrier In 2007
On Thursday, Boeing and low-fare carrier Norwegian Air Shuttle
ASA announced an order for 42 Boeing Next-Generation 737-800s. The
order is valued at $3.1 billion at list prices. The airline has
secured purchase rights for an additional 42 737-800s.
The order is the largest ever from any Scandinavian carrier, and
is the largest European order this year for the 737, according to
Boeing. The direct purchase comes on top of Norwegian's recent
decision to add 11 Boeing 737-800s to its fleet through lease
As has become increasingly common on new jet orders, all of the
737-800s -- including those on lease -- will be fitted with Blended
Winglets, which reduce aerodynamic drag. Boeing says the upswept
wingtips reduce fuel consumption and related carbon emissions by
three to five percent.
With headquarters in Oslo, Norwegian plans to use the new planes
to expand its route network throughout Europe. With its recent
acquisition of Stockholm-based FlyNordic, Norwegian now ranks as
Europe's fourth largest low-cost carrier as measured by 2006
passenger traffic. The carrier said the new 737s will help
establish it as a preferred low-cost option far beyond its home
base of Scandinavia.
"The new airplanes will strengthen Norwegian's competitive
position in the Norwegian, Nordic and European aviation markets,"
said Bjørn Kjos, CEO of Norwegian Air Shuttle ASA. "Also,
the airplanes are significantly more environmentally friendly than
the ones we use today. These airplanes will reduce Norwegian's CO2
emissions and bring down fuel costs, while noise levels are
considerably lower than for other airplanes."
On a typical Norwegian Air Shuttle 820 nautical-mile mission,
the 737-800 with Blended Winglets burns 22 percent less fuel and
produces 22 percent less CO2 per passenger, according to Boeing,
than the Classic 737-300 currently operated by the carrier.
"The Next-Generation 737's reliability, passenger appeal,
low-cost operations and lower maintenance costs have helped keep
the 737 the preferred airplane for low-fare airlines. Its
versatility will allow Norwegian to operate it very economically on
both its short-haul and long-haul routes," said Marlin Dailey, vice
president of Sales, Europe, Russia & Central Asia, Boeing
Commercial Airplanes. "The 737 works hard to make more money for
its owners. Taking the fuel-efficient Blended Winglets as an option
also demonstrates Norwegian's commitment to improving fuel
efficiency and reducing environmental impact, a commitment that
The 737 is the most successful commercial airplane family in
history. Boeing has more than 1,700 unfilled orders for the
Next-Generation 737 worth more than $120 billion at current list