With A Slumping Economy Comes Consolidation
Jet Airways has taken another step to insure its very survival.
The struggling Indian international carrier -- which formed an
"alliance" with former domestic rival Kingfisher in October,
and promptly slashed some 1,900 jobs --
announced Thursday it will form another "partnership," this one
"Effective December 15, 2008, the two airlines will launch a
reciprocal frequent flyer arrangement whereby members of Jet
Airways' JetPrivilege, India's largest frequent flyer program, may
earn and redeem miles across Emirates' rapidly-expanding
international network, with the exception of flights between India
and Dubai," reads a joint statement from both airlines. "Members of
Emirates' Skywards program may also earn and redeem miles on all
Jet Airways flights operating within India."
Emirates will also code share on Jet Airways' daily flights from
Mumbai and New Delhi to and from Dubai, offering its passengers new
services between the two destinations.
"Dubai is an important market for Jet Airways and there is
significant demand from our customers to travel to and beyond
Dubai," said Jet Airways CEO Wolfgang Prock Schauer. "We are
delighted to be able to get this exciting, new agreement up and
running quickly for the benefit of our customers. The frequent
flyer partnership with Emirates, particularly, is a mutually
beneficial one, enabling JetPrivilege members to tap into Emirates'
impressive international network while earning and redeeming
frequent flyer miles, and vice-versa vis-à-vis Jet Airways'
unmatched pan-India domestic network."
Salem Obaidalla, Emirates' Senior Vice President Commercial
Operations, West Asia, Indian Ocean and Africa, added "The
agreements between Emirates and Jet represent a significant step
forward in strengthening the relationship between our two airlines
and between long-standing partners, India and the UAE. The pact
will enable us to offer passengers enhanced flexibility and at the
same time it will boost trade and commerce between the two
Jet Airways also has code share agreements with Air Canada,
American Airlines, ANA, Brussels Airlines, Etihad, and Qantas, as
well as with its regional subsidiary JetLite.