ANZ CEO Proves He Has Nothing To Hide

Ya gotta hand it to Air New Zealand... the generic image of the airline business is one that can usually be called (charitably) stuffy, and humorless... but the most recent ANZ ad campaign breaks the ice in a most revealing and admittedly humorous way.

The latest ANZ ad campaign shows eight ANZ staffers making their rounds, in uniform... though, in this case the uniforms are body-painted. Tastefully shot to avoid any opportunity to display 'a little too much' Air New Zealand’s CEO, Rob Fyfe, takes part in the commercial, joining seven body-painted employees to show that his company 'has nothing to hide.'

The 45-second commercial, intended for national TV in New Zealand, has struck a global chord with disfranchised consumers, spreading the viral word that they are tired of airlines charging additional for baggage check, beverage service – all but a wink and a smile.

In the 'ultimate gesture of transparency' Fyfe is issuing the challenge to other CEOs to strip down and prove their business practices have as little to hide as his.

“Consumers today demand radical transparency from companies, and rightly so,” said Air New Zealand CEO Rob Fyfe. “Along with Air New Zealand employees, I took off all my clothes to demonstrate in a remarkable way that Air New Zealand staff have nothing to hide and in fact have good reason to feel pride. I'd love other CEOs to follow suit if it would help consumers to feel more confident in organizations!”

The TV and online creative concept stemmed from a positive response to the carrier’s New Zealand airport billboards, depicting real pilots in body paint. While eight employees were selected to bare all, more than 90 Air New Zealanders participated in the making of the commercial – both on and off camera.

FMI: www.youtube.com/watch?v=elD38pJX7iE