Aviation Pioneer Bell Helicopter Rebrands To 'Bell' | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Airborne Unlimited-
Monday

Airborne-Unmanned w/AUVSI-
Tuesday

Airborne Unlimited-
Wednesday

AMA Drone Report-
Thursday

Airborne Unlimited-
Friday

Airborne On ANN

Airborne Unlimited-09-17-18

Airborne Unmanned-09.18.18

Airborne Unlimited-09.12.18

AMA Drone Report-09.13.18

Airborne Unlimited-09.14.18

Airborne-YouTube

Airborne Unlimited-09-17-18

Airborne Unmanned-09.18.18

Airborne Unlimited-09.12.18

AMA Drone Report-09.13.18

Airborne Unlimited-09.14.18

Mon, Feb 26, 2018

Aviation Pioneer Bell Helicopter Rebrands To 'Bell'

Company Says New Image Reflects Expanded Vision For The Future

Textron company Bell Helicopter has rebranded to be known as simply “Bell.” The new brand strategy and modernized logo are rooted in the company’s focus on innovation and customer experience. Bell will roll out the rebrand over the next year.

“bell has always been about more than just helicopters. Our team has spent the past 80 years pushing the boundaries of flight, and now we will accurately reflect that quest,” said president and CEO Mitch Snyder. “The look captures our innovative spirit without detracting from our core mission of providing safe and unsurpassed experiences to our customers.”

The most notable update, aside from its brand name change, is a new logo. Bell wanted to highlight the tenacious pursuit of flight with its depiction of a dragonfly, while grounding the logo with a shield to illustrate the company’s stellar reputation in reliability and quality. “The dragonfly can take off and land wherever it wants, fly quickly and efficiently in any direction, and hover at will. It represents the mastery of flight, something Bell strives to achieve,” added Snyder.

Bell teamed up with FutureBrand, a global strategic brand and design consultancy, to complete its first rebranding since Textron Inc. purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. The process, which began in the summer of 2017, helped refocus the company’s communications to more accurately reflect how employees go above and beyond to bring the experience of flight to customers.

“This rebrand is not just about a new logo,” said Snyder. “We chose to do this because we see ourselves at the forefront of technology. We believe this refresh embodies the idea that we can make the vertical dimension more accessible.”

(Source: Bell news release)

FMI: Bellflight.com

Advertisement

More News

AMA Drone Report 09.13.18: Drone Shootings, Hurricane Warning, Drone Recurrency

Also: FAI International Drones Conference, Nags Head Drone Ordinance, Yuneec International, Small Drone Turbine One of the dirty little secrets about sport and commercial drone ope>[...]

Airborne-Unmanned 09.04.18: Boeing's Navy Nod, Ford Drones, Uber Eats' UAVs

Also: Nearly 2,000 Waivers Granted, Drone Shuts Down Firefighters, Underwater UAV, Nevada Signs Autonomous Systems Letter The U.S. Navy has awarded Boeing an $805 million contract >[...]

Airborne 09.17.18: Round The World Spitfire, Reno MidAir, Loon Program

Also: NATA Leadership, Navy Presents DFC, Wright Brothers Memorial, Orion Parachute Tests We rarely get jealous of our fellow aviators but a recent announcement has definitely insp>[...]

Airborne 09.17.18: Round The World Spitfire, Reno MidAir, Loon Program

Also: NATA Leadership, Navy Presents DFC, Wright Brothers Memorial, Orion Parachute Tests We rarely get jealous of our fellow aviators but a recent announcement has definitely insp>[...]

Pilot Mistakenly Lands At Closed Airport

Touched Down At The Old St. George Airport In Utah A pilot flying an F33A Beech Bonanza landed at a closed airport last Thursday morning before turning around and immediately depar>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2018 Web Development & Design by Pauli Systems, LC