Pepsi Marks Airport's 30th Anniversary
The Pepsi Bottling Group will
commemorate Dallas-Fort Worth International Airport's 30th
Anniversary Year by issuing six million cans of Diet Pepsi sporting
the DFW logo. The commemorative can will be available throughout
North Texas retail locations beginning Labor Day weekend.
"We congratulate our partners at DFW International Airport for
30 years of success and service to travelers and the Metroplex
community," said Rick Almquist, Vice President and General Manager
for Pepsi Bottling Group's Texas Market Unit. "This Airport has
become an institution in North Texas and we look forward to
bringing the great taste of Pepsi to DFW visitors for many years to
Pepsi began production of 250,000 cases of Diet Pepsi on
Tuesday, August 24, and each can features a panel with the DFW logo
and the phrase "Celebrating 30 Years of Service, 1974-2004." Pepsi
officials joined DFW executives to watch the first cans roll off
the production line today, including CEO Jeff Fegan, Chief
Operating Officer Kevin Cox, Executive Vice President of Diversity
and Administration Linda Valdez Thompson, Vice President of
Procurement and Materials Management John White, and Vice President
of Public Affairs Ken Capps. The cans will be available to the
general public in six-packs, 12-packs and 24-packs.
"We are grateful for Pepsi's support of DFW's 30th anniversary
and recognition of our role as the economic engine for North Texas,
"says Jeff Fegan, chief executive officer of DFW, "As this 30th
anniversary year comes to a close, we have enjoyed reflecting on
the past and looking forward to the grand openings of International
Terminal D, the SkyLink people mover system and the Grand Hyatt
hotel next year. And it will be great to go to the grocery store
and see DFW logos on those Pepsi cans just in time for the last
hurrah of summer and those holiday barbecues and family
The Airport and Pepsi have enjoyed a business partnership for
the last nine years, with Pepsi recognized as the "Official Cola"
of DFW International Airport.
Pepsi will also provide samples of the commemorative cans at
upcoming DFW events including the North Texas Commission/DFW 30th
Anniversary luncheon on August 30th, and the September 1st "Endless
Summer Bash" for travelers presented by the Airport's Holiday
The cans will be distributed after Labor Day across the North
Texas area (Dallas, Fort Worth, East Texas, Lufkin, & Waco).
Pepsi has previously issued commemorative cans in honor of other
North Texas institutions such as Lone Star Park in Grand Prairie,
The Science Place in Dallas and the YMCA.