Management Team Says It Is 'On Track' For A 2013 Start
An airline promising "Las Vegas thrills, holographic image safety briefings, as well as full reclining luxury beds in first class" is back on the horizon. LV Air says it is moving towards a 2013 launch with "over $35 million, a soft aircraft market, and an experienced management team."
The company plans to have offices in Las Vegas and New York City. "We're completely on track for 2013," says CEO and Founder Eneliko Sean Smith. "An offer has been made to acquire a fully certified carrier. Our designer Edese Doret has begun designs and features for First Class to include state of the art reclining beds, a live plant wall and a shower/changing room. In Club Class, translucent bulk heads, a Circle Bar, and 3D Surround Sound will be the norm. Every flight will feature an online and private network gaming experience."
Leading the LV Air launch team is Andrew Cowen, Managing Director of Mango Aviation partners, the company which helped launch other luxury airlines such as Silverjet, Eos and Duo. "I feel sure that with a properly structured offering, LV Air could become very successful…I would also highlight that Eneliko Sean Smith, LV Air's founder, is a successful entrepreneur focused on bringing fresh thinking and innovation to the airline market. Aviation is liberalizing fast bringing much needed competition to established carriers."
Smith, originally from the hotel industry, is known for his creative style, intense work ethic and willingness to think outside of the box. Interest from private investors, gaming companies, and celebrities worldwide have surged the company forward with publicity, products, and cash. "It's a new strategy," says Celebrity Public Relations Director George Cotton Jr. "Think of Jay Z's synergistic effect on the Barclay Center, and multiply it by 10." Cotton has received numerous calls from celebrities that see brand and product sales value in the LV Air association with youthful, high tech, luxury customers and its innovative handheld and social media 1 to 1 marketing focus. "It's not about Degrees anymore, it's about creative minds and innovative ideas," says Derrick Ellis, VP, Social Media of LV Air. The airline expects to hit the ground running with an intense social media campaign in early 2013.