Fri, Apr 16, 2004
They're Flyin' 'Em In By The Plane Load
Just what IS it about Krispy Kreme doughnuts? Most of us will
admit to a deep and very personal love affair with the glazed
confections -- they're so easy on the taste buds but so cruel to
Still, they've become an incredible smash-hit in the Hawaiian
Islands. See, in Hawaii, there's a Japanese custom called,
"omiage." If you're on vacation, you're obliged to bring a little
something back to friends and family. The runaway favorite omiage
gift? Oh, yeah. Krispy Kreme doughnuts.
We're not talking just one or two, either. We're talking about
so many boxes full of doughnuts that it's becoming something of a
problem for airlines.
"The locals bring so many boxes of doughnuts on board that we
can't always fit them on our flights. Some people will put five or
six boxes in an overhead bin," says Mark Dunkerley, president of
Say, come to think of it... anybody hungry right now?
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