Weekend TV Ads Mark Start of Campaign Advertising

The National Business Aviation Association (NBAA) and General Aviation Manufacturers Association (GAMA) announced Tuesday the start of the television and newspaper advertising initiatives for the two associations' "No Plane No Gain" initiative.

The advertising began over the past weekend, with a 30-second television spot broadcast during a series of network public affairs shows, including nationwide placement on ABC's "This Week With George Stephanopoulos," as well as placement on NBC's "Meet the Press" and FOX's "FOX News Sunday" in select markets. The advertising also includes ad placements on DC-area cable television networks including FOX, CNN, CNBC and MSNBC.

Placement of print advertisements in select newspapers begins this week.

"As we said when we launched No Plane No Gain, policymakers and opinion leaders need to understand that business aviation is essential to America," said NBAA President and CEO Ed Bolen. "This advertising reminds our target audience that business aviation works for America by creating over one million jobs, providing a lifeline to communities without airline service, helping companies be more productive and providing humanitarian support for people in need."

GAMA President and CEO Pete Bunce agreed. "The No Plane No Gain ads put forward the real face of business aviation: the factory workers, community leaders, businesspeople and others who make up the business aviation community in America today."

The multimedia approach to No Plane No Gain also includes a web site, YouTube placements, podcasts, webinars, interviews with television media organizations and other news sources, and other initiatives.

FMI: www.noplanenogain.org