Bests Old Record by 21%
Cirrus Design set a new sales
record in July: 51 airplanes sold.
Demand for Cirrus aircraft has consistently risen each month
since the company and Executive Vice President of Sales &
Marketing, John M.Bingham, implemented an enhanced sales team and
aggressive brand awareness campaign several months ago. [Prior to
July, the company’s previous record was 42 sales in a single
month, a record set in March of 2000 --ed.]
According to Bingham, July’s outstanding success is the
direct result of the company’s key focus on enhanced focus on
the Cirrus lifestyle and significantly increased demo activity.
"The more we allow people to experience the many attributes of
Cirrus, the more obvious the choice to purchase one versus other
aircraft they may be considering."
Flying is believing.
He points out that the expanded sales team (recently increased
to 24 regionally-based managers nationwide) has increased the
volume of monthly demonstration flights with prospects to more than
325 per month. "People simply need to experience the performance,
safety and comfort of a Cirrus to convince them that everything we
say about these remarkable airplanes is true."
The majority of the month’s sales occurred before the
start of Oshkosh, which didn't officially begin until July 29.
...and at Oshkosh, two new models were unveiled...
At EAA AirVenture, Cirrus announced the new
SRV, a VFR-only aircraft (above), as well as the new
SR22 Centennial Edition. [Watch for our feature on
these newcomers next week. Meanwhile, here's a couple more photos
-- Centennial is below --ed.] "We wrote orders for
the Centennial Edition, in particular, during the show," says
Bingham. "With only 100 to be made, they will soon sell out."
Cirrus also announced a new retail promotion called "Buy Now
– Fly Now," to help make the dream of owning a Cirrus
airplane a reality.
"We had a great show; traffic at our
display was consistently heavy, our six demonstration aircraft were
fully booked each day, we sold 12 aircraft; and we presented a SR22
to the National Park Service to use for two years as part of their
Centennial of Flight celebrations." said Bingham. "We are
confident that we will continue to see more EAA-related sales come
through from exposure to the vast number of prospects who
don’t want to wait for extended periods to take delivery of a
Bingham continued, "This is the beginning of a trend. Increased
customer contact and visibility will, we believe, take Cirrus to
its deserved place as the number one in the personal aircraft