Ebbert Says Ad Campaign "Exploiting" Her
Southwest Airlines is trying to put
the whole "fashion police/dress code" mini-skirt incident to
rest... and is doing so in the airline's typically tongue-in-cheek
As ANN reported, the airline
drew highly publicized complaints from two women who were asked to
adjust immodest clothing on recent Southwest flights. While airline
officials thought their apology had settled the matter, Hooters
waitress Kyla Ebbert embarked on a mini TV career with her
mini-skirt, demonstrating the controversy for several TV shows...
underwear peep-shots and all.
A second woman, Setara Qassim, came forward shortly after,
claiming she was also approached by an employee as she was flying
to Burbank last June. She said a Southwest flight attendant told
her to cover up with a blanket, because her outfit's plunging
neckline was too revealing.
Regardless of your thoughts on the women's apparent lack of
modesty, the controversy may have been deserved in part. Southwest
was accused of hypocrisy after starting out in the '70s dressing
its female flight attendants in skimpy outfits.
Now -- having decided it can't win by ignoring the controversy
-- Southwest is proving it has a corporate sense of humor.
On Friday, the airline announced its "Mini Fares Sale" with
one-way flights as low as $49. Flights must be booked online, used
on Tuesdays, Wednesdays or Saturdays, and booked by September 24
for travel by November 15.
Southwest CEO Gary Kelly admitted to the Los Angeles Times that
the company could have handled the problem better.
"Some have said we've gone from wearing our famous hot pants to
having hot flashes at Southwest, but nothing could be further from
the truth," he asserted.
But Ebbert -- clinging to her 15 minutes, or (more likely)
establishing the basis for a lawsuit -- says the airline's ad
campaign only serves to victimize her a second time.
"They are exploiting me again by using my traumatic experience
as a marketing ploy," Ebbert told ABC News.