Horizon Air Retiring Its Public Brand, Adopting Alaska Airlines' Eskimo | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

AMA Drone Report

Airborne-Monday

Airborne-Tuesday

Airborne-Wednesday

Airborne-Thursday

Airborne-Friday

Airborne On ANN

ADR 02.20.17

Airborne 02.20.17

Airborne 02.21.17

Airborne 02.22.17

Airborne 02.23.17

Airborne 02.24.17

Airborne-HD On YouTube

ADR 02.20.17

Airborne 02.20.17

Airborne 02.21.17

Airborne 02.22.17

Airborne 02.23.17

Airborne 02.24.17

Thu, Jan 27, 2011

Horizon Air Retiring Its Public Brand, Adopting Alaska Airlines' Eskimo

Re-Branding Part Of Overall New Business Model For The Regional Carrier

After 32 years of operation, Horizon Air announced Tuesday it is retiring its public brand and will adopt the trademark Eskimo of its sister company, Alaska Airlines, on its fleet. The change follows a shift made earlier this year to a new business model that aligns more closely with the rest of the regional airline industry.

"While our livery is changing, many other important things won't," said Horizon Air President Glenn Johnson. "Horizon will remain focused on meeting customers' needs and providing a memorable experience, including our genuine, personal service and free onboard Northwest wine and microbrews."

As part of the brand change, Horizon's Bombardier Q400 fleet will be repainted with a new paint scheme prominently featuring "Alaska" across the fuselage and the Eskimo on the tail. And while the brand change has no direct effect on customers, travelers will begin to see changes to airport signage, advertising and planes starting next month. Horizon says the brand transition will be completed as soon as is practical.

Horizon has had a separate brand since Alaska Air Group acquired the airline in 1986. Its existing brand, a stylized sun, has been featured on Horizon planes and at airports since 1991.

The airline began the transition to a new business model called a capacity purchase agreement (CPA) on January 1. Under this arrangement, Horizon operates and maintains its aircraft while Alaska is responsible for scheduling, marketing and pricing all flights. Horizon markets, most of which provide feed traffic to Alaska Airlines, will continue to be served under the new CPA business model.

The changes to Horizon's brand reflect a common industry practice followed by regional airlines that conduct all of their flying for a major carrier partner.

FMI: www.alaskaair.com

Advertisement

More News

Counting Down! ANN's Infamous April 1st Edition's Just Around The Corner!

Get Your Wacky Ideas In NOW! ANN E-I-C Note: Folks... we gotta warn you... our Annual April 1st Editions are LEGENDARY -- and this WILL be our best April 1st Edition yet. Based on >[...]

Daher Salutes The Service Entry Of Asia’s First TBM 930 Very Fast Turboprop

New Owner Upgrades From A TBM 850 Daher has announced the service entry of the initial TBM 930 based in Asia. It was delivered in December to Anutin Charnvirakul, who previously ow>[...]

Airborne 02.23.17: Sonaca 200, Yuneec H920 Plus, SpaceX Delays Mars Mission

Also: NextGen Blimps, AEA/HAI Coverage, L-39 Suit, Drone User Group, Red Arrows Pilot Inquest, 2nd T-50A, Steve Fossett Honored Sonaca Aircraft is getting ready to start certificat>[...]

Airborne 02.22.17: CAF Dixie Wing P-63A, AF1 Price Cut, SLS Manned Flt?

Also: Drone Light Show, Remotely Piloted Helos, TFR Busts, Gulfstream, XTI Aircraft, CA Airlines, Icelandair After more than 40 years since it’s last flight, the Commemorativ>[...]

Airborne 02.23.17: Sonaca 200, Yuneec H920 Plus, SpaceX Delays Mars Mission

Also: NextGen Blimps, AEA/HAI Coverage, L-39 Suit, Drone User Group, Red Arrows Pilot Inquest, 2nd T-50A, Steve Fossett Honored Sonaca Aircraft is getting ready to start certificat>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2017 Web Development & Design by Pauli Systems, LC