Horizon Air Retiring Its Public Brand, Adopting Alaska Airlines' Eskimo | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Monday

Tuesday

Wednesday

Thursday

Friday

Airborne On ANN

Airborne 06.29.15

Airborne 06.30.15

Airborne 07.01.15

Airborne 07.02.15

Airborne 07.03.15

Airborne Hi-Def On YouTube

Airborne 06.29.15

Airborne 06.30.15

Airborne 07.01.15

Airborne 07.02.15

Airborne 07.03.15

 

Thu, Jan 27, 2011

Horizon Air Retiring Its Public Brand, Adopting Alaska Airlines' Eskimo

Re-Branding Part Of Overall New Business Model For The Regional Carrier

After 32 years of operation, Horizon Air announced Tuesday it is retiring its public brand and will adopt the trademark Eskimo of its sister company, Alaska Airlines, on its fleet. The change follows a shift made earlier this year to a new business model that aligns more closely with the rest of the regional airline industry.

"While our livery is changing, many other important things won't," said Horizon Air President Glenn Johnson. "Horizon will remain focused on meeting customers' needs and providing a memorable experience, including our genuine, personal service and free onboard Northwest wine and microbrews."

As part of the brand change, Horizon's Bombardier Q400 fleet will be repainted with a new paint scheme prominently featuring "Alaska" across the fuselage and the Eskimo on the tail. And while the brand change has no direct effect on customers, travelers will begin to see changes to airport signage, advertising and planes starting next month. Horizon says the brand transition will be completed as soon as is practical.

Horizon has had a separate brand since Alaska Air Group acquired the airline in 1986. Its existing brand, a stylized sun, has been featured on Horizon planes and at airports since 1991.

The airline began the transition to a new business model called a capacity purchase agreement (CPA) on January 1. Under this arrangement, Horizon operates and maintains its aircraft while Alaska is responsible for scheduling, marketing and pricing all flights. Horizon markets, most of which provide feed traffic to Alaska Airlines, will continue to be served under the new CPA business model.

The changes to Horizon's brand reflect a common industry practice followed by regional airlines that conduct all of their flying for a major carrier partner.

FMI: www.alaskaair.com

Advertisement

More News

Airborne 07.02.15: Bell 525 Flies!, Archer DX Delivers, Boss 182 Upgrade

Also: Wingfoot@AirVenture, Airbus On Pilot Training, XPrize, EFD1000H PFD For Bell, Atlanta Warbird Weekend, Lee Bottom Flying Field, Air Canada/Unifor, National Air Cargo Fined Ju>[...]

Airborne 07.01.15: Hexacopter Shot, E Hampton Airport, Eclipse 'Special Edition'

Also: Airport Discrimination, Jeff Skiles, EAA Chapters, NBAA's Quiet Guidelines, United Consolidates, Dreamliner Display, Iraqi General F-16 Loss Whether it’s federal regula>[...]

Airborne 07.02.15: Bell 525 Flies!, Archer DX Delivers, Boss 182 Upgrade

Also: Wingfoot@AirVenture, Airbus On Pilot Training, XPrize, EFD1000H PFD For Bell, Atlanta Warbird Weekend, Lee Bottom Flying Field, Air Canada/Unifor, National Air Cargo Fined Ju>[...]

ANN's Daily Aero-Linx (07.03.15)

T-6 Driver This website was built 'to help current and aspiring T-6A pilots find the information that they need.>[...]

ANN's Daily Aero-Term (07.03.15): Mean Aerodynamic Chord (MAC)

The average distance from the leading edge to the trailing edge of the wing.>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2015 Web Development & Design by Pauli Systems, LC