Sun, Mar 11, 2007
Sponsored Rider Also Competing In 2007 Winter Equestrian
Festival
If you're an established jet manufacturer looking to break into
the light business jet segment, a good way to draw interest is
exhibiting at events guaranteed to attract a... moneyed...
clientele.
That is why Brazilian planemaker Embraer is exhibiting a
full-scale mock-up of its Phenom 300 executive jet for two
consecutive weeks, during the 2007 Winter Equestrian Festival.
March 7-11 and March 14-18, at the Palm Beach Polo Equestrian Club,
in Wellington, FL.
In these two events, visitors will experience the premium
comfort and luxury of Embraer's jet and have opportunity to watch
Rodrigo Pessoa, Brazil's world champion show jumper, competing in
Embraer colors.
The annual Winter Equestrian Festival attracts international
Olympic equestrian athletes. The event is a proving ground for the
US Equestrian Team in show jumping and dressage and the site of
qualifying events and selection trials for such international
events as the World Cup Final, Samsung Nations Cup Final, and
Summer Olympic Games.
Sponsored by Embraer, Rodrigo Pessoa is one of the top riders in
the world of equestrian show jumping and competes in approximately
40 equestrian shows every year. Pessoa is a three-time World Cup
Champion (1998-2000), and 2004 Olympic Gold Medalist.
The equestrian show is one of the first stops on Embraer's
Phenom Tour in North America. Other destinations include next
month's Lakeland Fly-In, Aero Expo in Toluca, Mexico, and EAA
AirVenture in Oshkosh, WI. The company also plans to visit a number
of executive airports and Fixed Base Operations (FBO), and other
sports events.
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