As previously reported, Dr Pepper's new 2004 heartland
marketing program is sponsoring 11 air shows in Texas,
Oklahoma, Arkansas and Louisiana beginning April 24-25 in
Shreveport, La., and ending Nov. 6-7 in San Antonio, Texas.
Dr Pepper will be the major soft drink sponsor of all 11 air shows
and title sponsor of various components of each air show. Financial
terms of the agreement between Dr Pepper and the Leesburg, Va.,
based International Council of Air Shows (ICAS) were not
disclosed.
Rick Larsen, a 25-year veteran of the aviation industry, has
been named Vice President of Marketing for the Experimental
Aircraft Association (EAA). Larsen will begin his new position
April 12, 2004.
The Experimental Aircraft Association and King Schools are
combining resources to create four new, comprehensive training
courses for flight students and instructors, putting together the
knowledge and expertise of the leaders in the sport pilot and
aviation training fields.
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