Dave Juwel Continues To Observe The Problems Aviation Has In Marketing Itself

By ANN Correspondent David Juwel In 1991, I wrote the first article about the aviation management disease called ITBOA BNITBOB (In The Business Of Aviation, But Not In The Business Of Business). It is now twenty-one years later. Has anything really changed? Not that I can detect, at least not among the smaller and start-up manufacturers. In the aviation marketing arena, I typically write a post event criticism of the poor quality marketing that I encounter as I attend Sebring and other events. However, this year, I thought I'd try something different. I would like to provide you with a marketing critique that can be used by your sales managers to train your sales personnel