"Pierson began slowly lowering his trousers and saying
'I have nothing more to give.' He then allowed the trousers to fall
around his ankles."
Source: From the upcoming book 'Boeing Versus
Airbus," author John Newhouse describes the rather -- ah,
unconventional -- tactic employed by Airbus ex-CEO Jean Pierson to
secure a 400-plane order from US Airways in 1997.