Wed, Jan 23, 2013
Were Your Reps Among Them?
By Dr. David Juwel
Mystery shopping is a key activity for any company because a good customer experience will increase completed sales, and generate additional sales. A poor customer experience will cause that person to tell ten other people, who will tell ten other people, and so on; exponentially ruining your reputation.
Typically a mystery shopper enters a vendor’s area and documents everything about their visit such as the number of employees available, how long it took to get waited on, what questions the salesman asked, what products they steered you to, whether they attempted to close the sale, and whether or not they acquired follow-up information if they didn't close the sale; and a host of other things based on the desires of the company.
In our case the mystery shopper is not working for a company. He is providing a volunteer public service to the overall industry exhibiting at various shows. This is done because he knows that increased sales will benefit both the companies exhibiting, and the overall success of general aviation. As a bona fide aviatephilia (if that’s not a word, it should be), he wants General Aviation to succeed!
As the mystery shopper has indicated in past articles, it’s really hard sometimes to get a salesman out of his chair. Like the story about the stubborn mule, this time he took some drastic measures. We hope your salesman wasn't one of them.
(Pictured: The 'Mystery Shopper" attempts to get the attention of a salesperson at the 2013 Sebring Light Sport Expo)
Says Model Aircraft Pilots Have 'Set The Example' For UAV Operations For Decades Pilots of model aircraft have been safely operating UAVs in the national airspace for decades, acco>[...]
Celebrates Past, Present And Future With Record Attendance Women in Aviation, International (WAI) hosted its 25th annual conference with three days jammed with activities to honor >[...]
Also: Trig TT31 Update, Barnstorming--GA Wimping Out, Gone West: MiG Designer Belyakov, Zenith's 10000 Plan! When the FAA opened the door for easier angle of attack (AoA) indicator>[...]
Also: Russian 'Bear' For Sale, Project Morpheus, Bahamas Jacks Prices On GA, AC/DC Drummer Keeps Ticket This year’s Women in Aviation Conference, the 25th such event, was to >[...]
AD NUMBER: 2014-05-04 PRODUCT: Eurocopter Deutschland GmbH (Eurocopter) Model MBB-BK 117 C-2 helicopters with a jettisonable sliding door (door) installed.>[...]