Wed, Jan 23, 2013
Were Your Reps Among Them?
By Dr. David Juwel
Mystery shopping is a key activity for any company because a good customer experience will increase completed sales, and generate additional sales. A poor customer experience will cause that person to tell ten other people, who will tell ten other people, and so on; exponentially ruining your reputation.
Typically a mystery shopper enters a vendor’s area and documents everything about their visit such as the number of employees available, how long it took to get waited on, what questions the salesman asked, what products they steered you to, whether they attempted to close the sale, and whether or not they acquired follow-up information if they didn't close the sale; and a host of other things based on the desires of the company.
In our case the mystery shopper is not working for a company. He is providing a volunteer public service to the overall industry exhibiting at various shows. This is done because he knows that increased sales will benefit both the companies exhibiting, and the overall success of general aviation. As a bona fide aviatephilia (if that’s not a word, it should be), he wants General Aviation to succeed!
As the mystery shopper has indicated in past articles, it’s really hard sometimes to get a salesman out of his chair. Like the story about the stubborn mule, this time he took some drastic measures. We hope your salesman wasn't one of them.
(Pictured: The 'Mystery Shopper" attempts to get the attention of a salesperson at the 2013 Sebring Light Sport Expo)
Plane Disappeared 67 Years Ago On Transport Mission To The Eastern Front A plane missing since 1942 has been discovered in about 75 feet of water in the Black Sea has been identifi>[...]
AD NUMBER: 2014-07-09 PRODUCT: British Aerospace Regional Aircraft Jetstream Series 3101 and Jetstream Model 3201 airplanes.>[...]
AD NUMBER: 2014-08-04 PRODUCT: Certain Airbus Model A310 series airplanes.>[...]
South Bay Soaring Society The South Bay Soaring Society (SBSS) is a non-profit radio controlled glider club based in San Jose, CA. They have flying sites in San Jose, Santa Clara, >[...]
A measure of atmospheric moisture. It is the temperature to which air must be cooled in order to reach saturation (assuming air pressure and moisture content are constant).>[...]