Wed, Jan 23, 2013
Were Your Reps Among Them?
By Dr. David Juwel
Mystery shopping is a key activity for any company because a good customer experience will increase completed sales, and generate additional sales. A poor customer experience will cause that person to tell ten other people, who will tell ten other people, and so on; exponentially ruining your reputation.
Typically a mystery shopper enters a vendor’s area and documents everything about their visit such as the number of employees available, how long it took to get waited on, what questions the salesman asked, what products they steered you to, whether they attempted to close the sale, and whether or not they acquired follow-up information if they didn't close the sale; and a host of other things based on the desires of the company.
In our case the mystery shopper is not working for a company. He is providing a volunteer public service to the overall industry exhibiting at various shows. This is done because he knows that increased sales will benefit both the companies exhibiting, and the overall success of general aviation. As a bona fide aviatephilia (if that’s not a word, it should be), he wants General Aviation to succeed!
As the mystery shopper has indicated in past articles, it’s really hard sometimes to get a salesman out of his chair. Like the story about the stubborn mule, this time he took some drastic measures. We hope your salesman wasn't one of them.
(Pictured: The 'Mystery Shopper" attempts to get the attention of a salesperson at the 2013 Sebring Light Sport Expo)
Also: ANN/Airborne's Crystal Ball, Lear70/75 Mexico Cert, Carnegie Mellon's Lunar Rover, Dragon Delays Dassault Aviation rolled back the curtains earlier this week on the ultra-lon>[...]
"We have received extremely positive feedback from our Amadeus A-CDM Portal stakeholders. It is easy to use and enables them to make better decisions that contribute to smoother an>[...]
Estimates An Additional 2 Million Passengers On A Single Runway Assisted By Amadeus A-CDM Portal London Gatwick Airport (LGW) is the first to implement a cloud-based Airport-Collab>[...]
Aero Linx: Christian Pilots Association (CPA) Established in 1972, Christian Pilots Association, (CPA), is a mobilizing service agency dedicated to assisting God's people in fulfil>[...]
Axis A straight line, through the center of gravity, around which an aircraft rotates. For example, an aircraft rolls around its longitudinal axis which is a straight line that run>[...]