Demographics 101 | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Airborne Unlimited-
Monday

Airborne-Unmanned w/AUVSI-
Tuesday

Airborne Unlimited-
Wednesday

AMA Drone Report-
Thursday

Airborne Unlimited-
Friday

Airborne On ANN

Airborne 06.18.18

Airborne-UnManned 06.19.18

Airborne 06.13.18

AMA Drone Report 06.14.18

Airborne 06.15.18

Airborne-YouTube

Airborne 06.18.18

Airborne-UnManned 06.19.18

Airborne 06.13.18

AMA Drone Report 06.14.18

Airborne 06.15.18

Demographics 101

It's classic college marketing... define your target market, and present yourself to it.

Identifying your customers by their verifiable traits and qualifications is helpful. We like to be helpful. Keeping in mind that all specialty-interest advertising is (due to the economic constraints of the required polling) technically unscientific, we do know, as well, that people use such unscientific data.

Let's see if we can help identify who reads Aero-News, in categories useful to our specialty advertisers. If you're selling airplanes, do you really care, for instance, what sex your customer is? While we all know that, statistically, very few women are pilots, we also know they buy airplanes. 

Would you like to know how many of our readers say they will be buying an aircraft within the next 12 months?

Could you use that? We've got that (6%).

The readers of Aero-News are aircraft owners. Fully 54% say they own  at least part of one or more aircraft! 

29%, some of whom count themselves among those aircraft owners, say they are building an aircraft. (These may be non-owners, who are helping a friend build an aircraft, too!)

Aero-News readers are qualified consumers in other ways, as well: they want their news now; not in a few days, or even a few months.

Fully 70% of our readers say they read us, "every day." 

(Beyond that, we have another 8% who say they read Aero-News more than once a day!) 

Aero-News readers, by definition, are computer users. From that we can make an educated guess, and assign them (mostly) to the higher family-income groups. (Among computer users, Aero-News readers are also, obviously, internet users. Knowing this further defines their income and education demographics.)

Aero-News readers are doers, too. Nearly one out of eight (12%) say they will be building an aircraft within a year.

Aero-News readers could be a bunch of little kids, of course. Everybody knows kids get on the internet all the time; and everybody knows kids don't buy airplanes. That's why we ask our readers how old they are. They're adults (virtually none are under 18); but very few are retired (just 8%). They're grown-up income-earners, in other words.

So, Aero-News has an adult, educated, high-income, well-informed group of aviation junkies for an audience.

Who are your customers? 

Would you like your company in front of these people, a million times a week, or more? 

Call us: 1-800-356-7767; or do what our readers do...
E-Mail us: publisher@aero-news.net .


Advertisement

More News

Airborne 06.15.18: 100LL Replacement Held, B-1 Stand-Down, Missing USAF Officer

Also: Sichuan Airlines Pilot Feted, Emirates Parks 20 Birds, Air Paris Academy Orders Tecnams, Two A380s Scrapped The FAA continues to be committed to evaluating suitable replaceme>[...]

ANNouncement: Now Accepting Applications For Oshkosh 2018 Stringers!!!

An Amazing Experience Awaits The Chosen Few... E-I-C Note: There's very little we can say yet, but there is a reason why this may be THE year to throw in with ANN to cover the extr>[...]

It's On--Again! EAA/ANN Announce 2018 AirVenture Innovation Preview!

Stunningly Successful Innovation Program Draws Hundreds of Thousands of Eyeballs to ‘All Things AirVenture’ E-I-C Note: We're tremendously excited to work with EAA agai>[...]

Aero-News AirVenture Update: This Is So Cool! #OSH18COOL

We Need YOUR Help To Find AND Celebrate The Coolest Stuff At EAA AirVenture 2018, #OSH18COOL Stuff that’s new is cool… we get it… that’s why we’re b>[...]

AMA Drone Report 06.14.18: AMA Expo W Drone Races, Ag v Drones, Kitty Hawk Flyer

Also: Drone Rotor Safety System, Birds Inspire Drone Design, UAVs Stop Crime, Fat Shark 101 As previously noted, the upcoming AMA Expo West Tradeshow not only starts early, but in >[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2018 Web Development & Design by Pauli Systems, LC