New Online Toolkit Unveiled At NBAA 2009

The NBAA and GAMA have unveiled a new online resource to help businesses of all types and sizes calculate and explain the value a business aircraft brings to a company's overall business objectives.

"Those of us in the business aviation community understand well how a business aircraft helps a company be more efficient, productive and successful," said NBAA President and CEO Ed Bolen. "The idea behind this resource is to give people the tools they need to help them measure and explain the value of the asset to others."

GAMA President and CEO Pete Bunce agreed, adding: "With this toolkit, we've put the information for articulating the value of a business aircraft literally at people's fingertips. We're confident that this resource will be indispensable in helping the industry clearly communicate the benefits of business aviation."

Bolen and Bunce announced the launch of the new toolkit Monday as part of a Media Kickoff Breakfast held during NBAA's 62nd Annual Meeting & Convention.

Presented as part of the two Associations' No Plane No Gain advocacy campaign, the new Business Aircraft E-Valuation Toolkit identifies five basic resources every company in business aviation should have for measuring an aircraft's value - regardless of the size or type of the business involved, which are:

• A policy statement for use of the company's aircraft.
• A method for establishing metrics to quantify an aircraft's value.
• A document-retention program to catalogue relevant information about the missions conducted with the aircraft.
• A presentation for a company's internal audiences, so that employees can become advocates for the flight operation.
• A presentation for external audiences - including the news media, lawmakers and others - so that a company can promote the benefits of business aviation.

The toolkit contains essential guidance, including documents outlining best practices, sample templates and other resources. The documents are accompanied by a series of tutorial videos that walk viewers through the key considerations for developing the five resources. Each of the video presenters outlines the best practices currently used to measure and explain business aviation value; the presenters also provide tips and tools for applying those best practices.
 
NBAA and GAMA launched the No Plane No Gain advocacy program earlier this year to educate policymakers and opinion leaders about the value of business aviation to citizens, companies and communities across the United States. As part of its mission, the campaign provides advocacy resources for people within the industry.

FMI; www.nbaa.org/e-valuation