Sat, Feb 17, 2007
Arbonne International Exhibits At WAI
By ANN Correspondent Wendy Dinsmore
Women in Aviation International exhibit hall has booths geared
toward the needs of women in the aviation industry: company booths
recruiting new hires, pilot advocacy groups soliciting new members,
and now a cosmetics line to help female (yes, and male) crew
members cope with the dry air of an aircraft cabin.
Elizabeth Davino, a flight attendant with Continental Airlines,
knows what long hours in a dry cabin or cockpit environment can do
to your skin. So she used her interest in quality cosmetics to
target a new market: fellow flight attendants and pilots.
How would cosmetics be viewed at a professional pilots’
conference? "I asked the women pilots that I worked with: 'How do
you think [the products] will be received?'" Davino said. "And they
thought it would be a great environment."
The company, Arbonne International, offers a line of cosmetics,
nutrition, aromatherapy and weight loss products for both women and
men, and has grown 164% in profits since the company was
established in 1980.
"What initially attracted me was the quality of the
ingredients," Davino said of the cosmetics that were formulated in
Switzerland and produced in the United States.
Convention-goers responded favorably toward the feel and the
citrus scent of the products on display... particularly the
collection of anti-aging skin products that are Arbonne's top
Although cosmetic sales can be a lucrative business, Davino's
heart remains with Continental. "I'll stay with them forever," she
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