Fri, Feb 02, 2007
New Products Push Order Numbers Into Stratosphere
Cessna is enjoying an enviable business
position, even for a booming industry -- it's completely sold
out for 2007.
The company has broken its own backlog record with $8.5 billion
worth of orders on the books. That's a 35 percent increase over a
And it's not because it hasn't been delivering -- Cessna
delivered 1,239 aircraft in 2006, almost half coming in the last
quarter. The biggest increases came in Cessna's bizjet segment; the
company delivered 91 jets in the fourth quarter compared to 69 the
CEO of Cessna parent Textron Inc. Lewis Campbell says its the
company's new products that are driving the push for new orders. He
told the Wichita Eagle, "New products at Cessna are generating
extraordinary customer interest."
He says Cessna plans to deliver 375 aircraft in 2007, and it
already has orders for 350 in 2008.
Campbell believes the market for new planes is very robust and
that Cessna has the right products to remain ahead of the power
The company's fourth-quarter revenue reached $1.23 billion last
year -- a $265 million increase over the year before -- bringing
the year's total to $4.16 billion, up from $3.48 billion in 2005.
Cessna says the growth comes mainly on the strength of Citation
bizjet sales and favorable pricing. Profits for the year topped
$645 million, a 41 percent boost from 2005.
The US aerospace industry as a whole had a very good year in
2006, and industry analysts predict several more years of solid
growth. Cessna hopes to continue to lead the charge.
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