Thu, Nov 01, 2012
Campaign Will Run Five Month Informational Ad Series
On Tuesday the Charles A. and Anne Morrow Lindbergh Foundation announced that its Aviation Green Alliance is running a five month awareness campaign to highlight advances in green aviation. The campaign, which will be carried in most major aviation publications, begins this month with an informational ad about API’s Joe Clark and his company’s Blended Winglet technology.
The Foundation's Aviation Green Alliance, whose vision is progress through balance, is using the ad campaign to bring awareness to the aviation community of significant technological and environmental advances that have been made in the last 35 years. The campaign features full page informational ads which will run from November of 2012 through March of 2013. The ads will feature the stories of the individuals behind significant green advances and highlight the contributions that they have made. The Foundation announced that its December ad will feature Burt Rutan and his work on composites.
Space for the ads was donated by the many publications carrying the series, which include FLYING, Professional Pilot, AOPA Pilot, Sport Aviation, Aviation Week, Space Technology, Business and Commercial Aviation, Aviation International News, AircraftOwner Online, Flight International, and Trade-a-Plane. The ad series' concept, copywriting and design were donated by the Greteman Group.
"We're honored to partner with the Lindbergh Foundation on an environmental initiative designed to both celebrate past advances and inspire future ones," says Sonia Greteman, agency president and creative director. "Innovation and ingenuity can help achieve what we all want: blue skies and fields of green."
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