Thu, Nov 08, 2012
Team RV Changes To Team AeroDynamix Going Into 2013 Air Show Season
Team RV, the world's largest air show team, has announced it is changing its name to Team AeroDynamix with the onset of the 2013 air show season. The brand change is for marketing reasons only. Team RV Founder and Flight Lead Mike Stewart said the new name better communicates the high entertainment nature of the team's precision formation aerobatic performance.
"As Team AeroDynamix, we are the same pilots under the same leadership, flying the same dynamic air show expected of us," Stewart said, adding that despite increased popularity and name recognition as Team RV, the name creates a brand conflict for spectators, who know the letters "RV" as "recreational vehicle."
Although the decision to change the name was made months ago, the team chose to complete the 2012 season as Team RV and follow the air show business cycle to the end of the year. Air show organizers and promoters require a long lead time to market their shows, and Team RV wanted to support those efforts with continuity. The team will attend the 2012 International Council of Air Shows (ICAS) Convention December 10-13 as Team AeroDynamix and fly its first show as Team AeroDynamix January 18 at the US Sport Aviation Expo in Sebring, FL.
Team AeroDynamix combines graceful aerobatics with precision formation to fill the sky with an action-packed performance at air show center. Team AeroDynamix performs day and night routines nationally and internationally at air shows, aviation expos, civic festivals, special events, and sporting events.
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