Thu, Feb 12, 2009
Tongue-In-Cheek Campaign Touts Efficiency Over Jets
After being pummeled for the past four months on the sales
balance sheet, and in the court of public opinion, manufacturers of
business aircraft are going on the offensive against accusations
their products represent corporate largesse.
On the heels of
Cessna's very public appeal for corporate executives to
stand their ground against uninformed protests, on
Wednesday rival Hawker Beechcraft took a more light-hearted
approach... noting its King Air 350 turboprop is much more
efficient than a business jet for most trips.
the three Detroit CEOs had arrived in
Washington in the Beechcraft King Air 350, they might
have received a warmer reception from their legislative hosts,"
Hawker Beech notes in its latest advertising campaign, addressing
the recent political and media frenzy surrounding business aviation
with what the company believes is a quite sensible alternative --
the King Air 350, billed by HBC as "the world's greenest and highly
"In comparison to the Gulfstream one of the CEOs was spotted in,
the King Air 350 would have arrived in DC roughly 15 minutes later,
yet saved approximately 220 gallons of fuel and thousands of
dollars in operating costs," the company notes.
"We are having a little fun with the Detroit CEOs in this
advertisement," said Charles Mayer, vice president of Marketing.
"More importantly, this is an opportunity to show a sensible way
for this type of business travel and the value of the aircraft
manufacturing industry. Our industry not only offers valuable
business tools that dramatically increase efficiency, it also
contributes $150 billion annually to the U.S. economy and employs
more than one million Americans."
Hawker Beech notes that with best-in-class fuel efficiency and a
lower operating cost per seat-mile than any light jet, the King Air
350 is one of the greenest aircraft in the sky. It also boasts the
largest cabin in its category.
Also: AUVSI XPO17 LIVE!, Steady Drone Sales, Drone v Shotgun... DJI’s new Phantom 4 Advanced offers a more powerful camera and more upgraded controls. The new upgrades the or>[...]
Also: State Pavilions at XPONENTIAL, MQ-8C Fire Scout, Puma UAS, Drone Bust Drones DO wind up in some of the most amazing places... As evidence by the Universities of Bristol and C>[...]
Also: Drone Power, Jerkwater Drone Regs, CBP, Wichita UAS Mtg, Cessna Accident, Co-Pilot SNAFU, Atlas Air-Polar Air Gulfstream’s super mid-size G280 recently completed two mi>[...]
"Without that drone we would not have found it and would have just been wandering around the bush." Source: New Zealand Police Sergeant Chris Turnbull, commenting on the use of a b>[...]
Aero Linx: The Collings Foundation The Collings Foundation is a non-profit, Educational Foundation (501(c)3), founded in 1979. The purpose of the Foundation is to organize and supp>[...]