Hawker Beechcraft Pitches King Airs To Newly-Frugal Execs | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Monday

Tuesday

Wednesday

Thursday

Friday

Airborne On ANN

Airborne 07.18.16

Airborne 07.19.16

Airborne 07.20.16

Airborne 07.21.16

Airborne 07.22.16

Airborne Hi-Def On YouTube

Airborne 07.18.16

Airborne 07.19.16

Airborne 07.20.16

Airborne 07.21.16

Airborne 07.22.16

Tweet Us The Coolest Things You See @OSH16!
#OSH16Coolest!

It's Alive!: AirVenture 2016 Innovation Preview on Vimeo!

It's Alive!: AirVenture 2016 Innovation Preview on YouTube!

 

Thu, Feb 12, 2009

Hawker Beechcraft Pitches King Airs To Newly-Frugal Execs

Tongue-In-Cheek Campaign Touts Efficiency Over Jets

After being pummeled for the past four months on the sales balance sheet, and in the court of public opinion, manufacturers of business aircraft are going on the offensive against accusations their products represent corporate largesse.

On the heels of Cessna's very public appeal for corporate executives to stand their ground against uninformed protests, on Wednesday rival Hawker Beechcraft took a more light-hearted approach... noting its King Air 350 turboprop is much more efficient than a business jet for most trips.

"If the three Detroit CEOs had arrived in Washington in the Beechcraft King Air 350, they might have received a warmer reception from their legislative hosts," Hawker Beech notes in its latest advertising campaign, addressing the recent political and media frenzy surrounding business aviation with what the company believes is a quite sensible alternative -- the King Air 350, billed by HBC as "the world's greenest and highly efficient aircraft.

"In comparison to the Gulfstream one of the CEOs was spotted in, the King Air 350 would have arrived in DC roughly 15 minutes later, yet saved approximately 220 gallons of fuel and thousands of dollars in operating costs," the company notes.

"We are having a little fun with the Detroit CEOs in this advertisement," said Charles Mayer, vice president of Marketing. "More importantly, this is an opportunity to show a sensible way for this type of business travel and the value of the aircraft manufacturing industry. Our industry not only offers valuable business tools that dramatically increase efficiency, it also contributes $150 billion annually to the U.S. economy and employs more than one million Americans."

Hawker Beech notes that with best-in-class fuel efficiency and a lower operating cost per seat-mile than any light jet, the King Air 350 is one of the greenest aircraft in the sky. It also boasts the largest cabin in its category.

FMI: www.hawkerbeechcraft.com

Advertisement

More News

Airborne 07.22.16: ONE Aviation New Jet, Drone Pilot Nabbed, Stemme Twin Voyager

Also: AEA Giveaway, 44 Trips To OSH, Airbus Drones, Future Pilots, NTSB Training, Air BP, Boeing Forecast, ALPA Milestone ONE Aviation has provided ANN with the initial outline for>[...]

It's ALIVE! 2016 AirVenture Innovation Preview Program Debuting RIGHT NOW!

Get The EARLY Inside Details On THE Most Exciting NEW Innovations And Product Announcements From OSHKOSH... The staff of EAA and the Aero-News Network are pleased to announce that >[...]

EAA Raises The Bar -- Accessible Safety STC Adds More Aircraft, More Devices

STC Can Be Ordered Online Starting Right Now We knew it was coming and we're glad to see it coming along so well and siwiftly... EAA has announced several much anticipated updates >[...]

Airborne 07.21.16: KC46 Update, Fly A P40 at AirVenture?, Runway Conditions

Also: ANN 2016 Oshkosh Schedule, Airplane Efficiency, Federal Excise Tax, A320neo, Jet Demos, 100+ Exoplanets, CFM's $8.2B Deal The KC-46 Pegasus aerial tanker program moved closer>[...]

Teens With Drone Help Solve Boat Theft

Followed The Suspects As Far As They Could And Alerted Police Two teenagers with a camera-equipped UAV helped police catch some suspected boat thieves this week on Camano Island in>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2016 Web Development & Design by Pauli Systems, LC