After running his website
"GoNorthwest.com" for a decade from Spokane, WA, the sites'
owner, Jack High, was surprised when Northwest Airlines sent him a
legal notice demanding the site be shut down.
The site is designed to highlight tourist information about
Oregon, Washington State, and parts of British Columbia ... known
collectively as 'The Northwest'. Northwest Airlines claimed
trademark infringement. The airline said the names and practices of
the entities were too similar.
KTVB-TV in Idaho reports that there was a heated exchange of
letters between lawyers before the airline finally backed down, at
least somewhat. The airline now insists that High not engage in
practices that "interferes with our brand, such as selling airline
tickets," they told KING-TV in Seattle. They also will not ask that
the site be taken down or put out of business.
High said that's fine with him, as
he's not in the airline ticket business anyway. He told KTVB that
hundreds of thousands of people visit his site every year looking
for ideas about tourism in the northwest.
ANN imagines he's probably indirectly sold more than a few
tickets for Northwest Airlines in the process.