Wed, Sep 26, 2007
Ad-Air Hopes To Capitalize On Captive Audiences
For many decades now, airplanes have
been used to tow banners and write enormous smoky messages, hoping
to draw the attention of people on the ground to advertisements in
Now...at least two ad firms in the UK are reversing the concept
-- creating gigantic, flat ads which are seen only by pilots and
their passengers from above.
Reuters reports a company called Ad-Air launched its new service
in London on Tuesday, offering clients huge ads near the runways of
some of the world's busiest runways.
Ad-Air has reportedly raised five million British pounds in
equity and spent five years securing sites around airports
including Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and
The attraction is the ability to display an ad message in an
uncluttered environment... something which gets harder to find
As ANN reported, the industry
has a short but controversial history in the UK... where ad firm
Sports Media Gaming painted a field beneath an approach to London
Gatwick Airport with a 100-thousand square-foot ad for an erotic
website, featuring the silhouette of a naked female pole dancer.
Two years ago, that same firm used nude images of a man with two
women to promote a deodorant.
Presumeably, Ad-Air's execution of the concept will be
approached more tastefully. Especially in the space under the
approach to Abu Dhabi International.
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