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Tue, Feb 17, 2009

GAMA, NBAA Launch 'No Plane No Gain!' Advocacy Campaign

Renews 1993 Call To Spread The Word About GA, BizAv Benefits

Looking to reinforce the value of business aviation to American workers, policymakers, companies and communities across the US, the National Business Aviation Association (NBAA) and General Aviation Manufacturers Association (GAMA) unveiled a comprehensive new joint advocacy campaign Tuesday with a familiar name: "No Plane No Gain."

The program, launched Tuesday at GAMA's Annual Industry Review and Market Outlook Briefing, gets its name from a public advocacy campaign launched in 1993 by the same two associations. The new initiative will take full advantage of the changing ways people receive and process information today while building on proven advocacy techniques.

"The contributions of business aviation to our nation's employment, commerce, competitiveness and health are profound but not always well understood," said GAMA president and CEO Pete Bunce (shown at center). "We are launching this new multi-media educational campaign to get the word out that business aviation is working for America. It is responsible for well over 1 million manufacturing and service jobs, and is one of the few industries that contributes positively to our nation's balance of trade. It is also serving as a lifeline for communities all across the country that are seeing scheduled airline service being reduced or eliminated."

The campaign, which is backed by dedicated financial resources from NBAA and GAMA, will utilize a multi-faceted approach. That will include a dedicated "No Plane No Gain" web site; commissioning studies illustrating the value of business aviation; and paid advertising through various media channels.

The campaign will also include webinars to educate audiences about the need for business aviation and give practical tools for justifying the use of a business airplane... a particularly prescient move, given the amount of negative press being generated by corporate use of private jets in the current economic climate.

"At a time when we are facing almost unprecedented economic challenges, US businesses need tools that will help them enhance productivity, maximize flexibility, and maintain strong communications," said NBAA President Ed Bolen (above). "No Plane No Gain" will underscore why business aviation is critical to tens of thousands of cost-conscious companies fighting to succeed in a difficult market. It will also remind people of the relief efforts and humanitarian assistance that is only possible through this mode of transportation."



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