Sun, Dec 16, 2007
Kicks Off Renewed "GA Serving America" Campaign
On the 104th anniversary of Orville
and Wilbur Wright’s first flight, the Aircraft Owners and
Pilots Association (AOPA) is kicking off a television ad campaign
to remind Americans how important general aviation airplanes and
airports are to their quality of life.
"Americans’ freedom to fly for business, charity and
pleasure surpasses that of any other nation and contributes
mightily to our nation’s economic growth," said Karen
Gebhart, AOPA executive vice president of communications. "These
new commercials explain the many facets of general aviation and the
critical role it plays in our society."
Six 30-second television commercials will begin airing December
17 and will continue through January 2. Running exclusively on The
Weather Channel, the ads are expected to reach more than 30 million
viewers across the United States. In addition to creating awareness
about general aviation, the spots will direct viewers to the GA
Serving America website for additional information about the
general aviation industry.
The GA Serving America Web site is aimed primarily at nonpilots,
but can also be useful to pilots. As a teaching tool, the site also
provides safety and economic statistics. AOPA members can use the
site to explain general aviation to friends, coworkers, and other
members of the nonaviation community.
This is AOPA’s sixth holiday season ad campaign.
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