Thu, Mar 18, 2004
Taxi Aereo Marilia Gets Tapped
During the HAI Expo 2004, Bell Chief executive Officer, Mike
Redenbaugh announced the selection of TAM Taxi Aereo Marilia S.A.
as the sole sales representative for Bell Helicopter in Brazil.
Just after the announcement TAM ordered a new Bell 427 IFR
helicopter. TAM-Aereo Marilia is a part of the TAM Group, which
also includes TAM airlines SA and TAM Transportes Aereos del
Mercousur, with a total revenue of approximately US$1.35 billion in
This agreement helps Bell tap into the growing Latin American
Market. Specifically, the Brazilian helicopter market is the
seventh largest in the world and has a total fleet size of 1,083
helicopters. With backing from its large parent company, TAM claims
its ready to promote Bell throughout the region.
Rui Thomaz de Aquino, president of TAM, said "We are most
pleased to be the sole sales representative for Bell in
Brazil. I estimate with Bell we can obtain 50 percent of what the
market in Brazil may absorb in 2004."
Redenbaugh said "TAM has had an over two decade long
relationship with Textron. They have proven they are professional
and dedicated to their customers time and time again over the
years. They are the perfect fit for us at Bell. I look forward to a
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